fujue dress (China · Hangzhou) Co. Ltd. was established in 1998, is a down jacket, winter to summer to dress as the core products, professional garment enterprise integrating R & D, design, production, sales as one of the.
with clear market positioning, excellent quality and fashion design concept, advanced and unique corporate culture, over the years won several awards and honors, and in 2005 passed the ISO9001:2000 international quality system certification and ISO1400 international quality certification, become the most influential brand of china.
as the leading brand of clothing industry, the company owns the "Langmandi", "ODD", "Liang snow Stan" three big brand, and in China 18 provinces, city, autonomous region, direct Xia city has nearly 1500 stores and shopping malls counters.
company headquartered in Oriental leisure capital -- Hangzhou, covers an area of nearly 50 acres, built a unit area of 11700 square meters of production workshops, 8570 square meters of the distribution center, and 4860 square meters of function of modern office area.
the spirit of "people-oriented" development philosophy, the company continued to introduce world-class design talent, fashion pattern maker, technologist and the brand operation personnel, the formation of a design, high-quality production, operation and management team. And location, decoration design, product support in the store, every link of the system training, marketing support, brand promotion, providing system services to customers, help customers to easily shop, steady operation, the road to riches.
enterprise vision (Business Objectives) development route of
fujue clothing brand, specialization, standardization, determined to build the first brand of Asia down clothing.
brand
" ODD" is to leisure, fashion, parsimony based high-grade fashion brand down jacket. ODD's style is out of the ordinary, it is to dress features and sixty's young people as inspiration, to " multi color " (COLORFUL), " layered " (GRADATION), " sexy " (SEXY) for the design direction, and the integration of the trend of the elements of modern,coach2013夢幻新款目錄, full of passion and full of vitality, let the urban wind action is still female when.
brand positioning (Brand Positioning)
positioning of the brand style: fashion, simple
consumer positioning: 20-40 year old young, fashion, self style of the era of urban women,coach2013夢幻新款目錄, desire to focus on fashion, fashion, have their own unique views. Understand the taste of fashion, taste of life quality people. They have the fashionable life concept, quality of the pursuit of comfort, leisure life, and work place more self space. Price positioning:
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